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Incentive Travel vs ESG: Sustainable Venue Finding to Reward Without Regressing

Posted by Sarah Threlfall

Sustainable venue finding continues to ascend up the priority list for many organisations. It’s good news for many and varied reasons, not least because it’s the ideal solution to the growing tension between corporate event planners and sustainability leads.

As organisations are drilling down deeper into ESG strategies, the burning question is this –  

How do you continue to reward teams with meaningful incentive experiences, without undermining the environmental commitments your business has worked so hard to establish?

Incentive travel can feel like an uncomfortable contradiction when all eyes are on net zero targets and supply chain scrutiny, especially when flights are involved.

So, does this mean going without?

Not anymore, particularly when you know all the right questions and red flags for effective sustainable venue finding.

The ESG Paradox of Incentive Travel

Incentive travel is a proven performance driver with multiple benefits. It:

  • Recognises and rewards contribution
  • Builds and embeds culture
  • Boosts retention

But it also poses a risk for sustainability-conscious businesses, potentially leaving a carbon footprint you can no longer justify.

And it’s not enough to offset carbon offset after the fact. 

Now, different stakeholder groups, from clients to investors to your own team members, expect your ESG strategy to be baked into every business decision. That includes green meeting venues and eco-friendly event planning.

Time to Rethink Sustainable Venue Finding 

Fear not! A growing number of UK sustainable hotels are making it perfectly possible to strike the right balance between high impact sustainable incentive travel with low impact logistics.

Better still, this doesn’t mean downgrading the experience. On the contrary, sustainable venue finding in 2025 is redefining incentive travel and carbon-conscious events. 

For the corporate event planner, this means leaning into quality, purpose and legacy over clocking up air miles.

Thankfully, the most glorious sustainable corporate retreats in the UK make the job a lot less challenging. 

Heritage Meets Hospitality with Purpose in West Sussex

Alexander House Hotel & Utopia Spa proves prestige and sustainable venue finding isn’t an anomaly. 

This Jacobean manor turned five-star retreat, in 120 acres of rolling West Sussex countryside, is part of a growing movement to reduce the environmental impact of high-end hospitality.

Sustainability is embedded into the everyday, including things like:

  • Solar panels
  • Refilled L’Occitane amenities
  • Recycled water bottles and flipchart pads
  • Locally handmade furniture
  • Dual flush cisterns
  • Composting systems 
  • Foraged produce 

Its commitment to responsible luxury is a compelling proposition for sustainable venue finding and no-fly incentive travel, without compromising your carbon commitments.

Luxury Sustainable Incentive Travel in Perthshire

Few UK sustainable hotels balance impact with indulgence like Gleneagles.

Just an hour from Edinburgh or Glasgow, this majestic 850-acre estate with heavenly spa and beauty lodge delivers big on wow factor, while quietly championing environmental responsibility. 

It’s certified by:

  • Green Key
  • Green Tourism
  • GEO

And its five-pillar sustainability framework, covering everything from local sourcing to talent development, results in a sustainable incentive travel destination that’s both luxurious and low carbon.

Experience Speed, Iconic Sporting Triumph and Event Sustainability

You’re far from alone if you associate Silverstone more with burning rubber than reducing carbon. Yet the world-renowned home of motorsport now holds FIA’s Three-Star Environmental Accreditation for its:

  • 2,700 solar panels
  • 24 EV chargers
  • Low impact menus
  • Consultative approach to eco-friendly event planning and delivery

Think glamping in the woods, yoga in the pit lane, or popping open locally sourced champagne on the F1 podium. Sustainable incentive travel here doesn’t hold back on creativity or credibility.

Rail Incentive Travel is the New Business Class

No-fly inventive travel offers both a fantastic experience and a lower carbon choice if your audience spans the UK and Europe. For example:

  • Eurostar – There’s corporate travel sustainability assures along the Eutostar corridor, with a humongous 96% less CO₂ emission’s than flying, and hassle-free connections between London, Paris, Brussels and Amsterdam. 
  • Glacier Express – Looking for the ultimate in high-octane rail incentive travel? All aboard the Glacier Express in the Swiss Alps, where glass-roof carriages and Swisstainable-certified operations turn meetings and inventive travel into theatre.

These aren’t compromises. They’re highly viable enhancements with environmental integrity baked in.

Host Incentives Reflecting Your Values

Your hard-working, results-driven team members deserve a special reward. And your business deserves a reputation that reflects its values. Thankfully, you don’t have to choose when you’ve got the right sustainable venue finding partners, UK sustainable hotels, and no-fly incentive travel.

Brightspace Events are ready when you are to plan inspirational incentive travel without undermining your ESG goals.

Sarah Threlfall

Sarah's worked in the corporate event industry across hotels, global event agencies and now at Brightspace for over 25 years and has been lucky enough to deliver some jaw dropping delivered events from Antigua to Zambia. She now leads the agency and is heavily involved with all the projects and is wildly enthusiastic about every client and every event; relishing the challenge to get under their skin and deliver real value in their event strategy. Health and well being are central to her life so she prioritises all sorts of activity with running as her first love and most recently, joining a ladies cricket team. She's also very likely to be found on the touchline of junior football / rugby and cricket matches as well as indulging her love of live theatre. (p.s. as 2 separate hobbies; her kids would disown her if she were bursting into song / bringing out the jazz hands on the sidelines!)