Using a specialist event management agency is the difference between ok and amazing for many of today’s automotive brands and dealerships. After all, the automotive industry is at a pivotal moment, with launch teams juggling notable factors like:
· Rapid rise of electric vehicles (EVs)
· Advances in sales technology
· The move to the agency model away from franchised dealerships
· Increasing focus on Environmental, Social, and Governance (ESG)
It calls for innovation, plus a strong focus on brand loyalty and relationships, to manoeuvre through these changes.
How can you be sure that your event investment is worthwhile and that you stand out in all the noise??
This is where an event management agency with a similar commitment to greener practices can help drive engagement and deliver lasting value. They will bring in expertise as well as taking away the massive workload of event planning from your team.
In this article, we’re taking a closer look at how partnering with the right event management agency makes your events shine and frees your team up for their day job, ultimately contributing to overall business success.
How an Event Management Agency Helps Bake in Brand Loyalty
Brand loyalty is a fragile thing in the fiercely competitive automotive industry. And truthfully, it’s getting harder to keep your key stakeholders engaged when dealerships, franchise owners, and manufacturers are competing against online marketplaces besides each other!
For all these reasons, events are perfect platforms for cultivating personal connections and maintaining loyalty by:
· Launching an exciting new vehicle
· Networking to build both connections and thought leadership
· Rewarding top performers or offering incentives to amplify multi-site sales initiatives
This is because in-person events bring your brand to life in a tangible way, building trust, boosting loyalty and propelling sales.
So, you can be confident of leaving the right lasting impression when working with a result-driven event management agency who understand both your event and overall business objectives.
Stay Ahead of Evolving Sales Technology
As you’re already aware, the way vehicles are bought and sold is changing rapidly, from digital showrooms to online financing options. Accordingly, keeping your sales network up to date can feel like a tough call.
All the same, it’s vital to keep your team and other stakeholder groups engaged and prepared for the technological changes reshaping the automotive sector. And events are an inspiring way to do so. For example:
· Seminars
· Best practice discussions
· Workshops
Better still, partnering with an expert event management agency means all the logistics run like clockwork, freeing you up to focus on the more meaningful stuff.
Move with the EV Revolution
The transition to EVs is one of the most momentous shifts in the automotive industry in recent years. For this purpose, staying connected to the supply chain, understanding the challenges of EV sales and keeping up with charging advancements are all critical to success in the EV era.
So, why not open the narrative rather than just joining in with it, at events such as:
· Trade shows
· Industry and association gatherings
· Supplier meetings
A dedicated event management agency will design events to position your brand as a leader in the EV space, from engaging with stakeholders to educating your sales team.
Maximize Value through Partnership Events
Partnerships can be powerful for brand elevation, and events are a unique opportunity to showcase key collaborations. Jointly funded events can even become a revenue stream, enabling you to offset costs while facilitating valuable networking for your partners and customers.
A skilful event management agency with sector specific experience helps you bring value to multiple stakeholder groups, in turn leading to higher sales and stronger relationships.
It’s clear staying ahead of the competition is more important than ever in the automotive sector. Events are a compelling tool for uplevelling your brand and achieving desired results. Moreover, partnership with a sustainable, leading-edge event management agency assures your events are not only impactful, but also aligned with your broader business goals.
At Brightspace Events, we offer full-service or modular event management agency support, helping automotive companies design and deliver impactful events to resonate with your audiences and exceed your objectives. Take a look at what we achieved with the Nissan Concept Launch. And contact us today to make you next event a standout one, packed event with expert speakers, engaging educational content, and valuable networking opportunities. Together, we’ll leave your stakeholders in no doubt their time at your event was time well spent.
