A large-scale editorial experience designed to inspire discussion, collaboration and international media engagement.
OVERVIEW
BEHIND THE SCENES
During COP26 in Glasgow, our client, The New York Times, created the most ambitious journalism and event project in their 170 year history, the New York Times Climate Hub.
BRIEF
GLOBAL CLIMATE HUB PROGRAMME
The New York Times brought its Climate Hub to life as an expansive, multi-day live experience designed to explore the climate crisis through journalism, dialogue and storytelling. The programme featured a wide range of voices including world leaders, scientists, cultural figures and activists, delivering a continuous schedule of talks, interviews and panel discussions. Over the course of the event, thousands of attendees engaged with an evolving agenda that blended editorial insight with real-time global conversation, creating a high-profile platform for debate, collaboration and public engagement.
CHALLENGES
LIVE EDITORIAL SCALE, ZERO ROOM FOR ERROR
The Climate Hub required a fully functioning live editorial environment to be built and delivered at scale, bringing together a continuous programme of speakers, panels and interviews across 11 consecutive days. With global attention on the event, schedules were constantly evolving, requiring rapid coordination across production teams, contributors and technical crews. The space itself had to operate as both a broadcast hub and an immersive public venue, balancing live journalism with a high volume of in-person and digital engagement in real time.
SCOPE
CLIMATE HUB, LIVE PROGRAMME, GLOBAL AUDIENCE
LIVE PROGRAMME
An extended multi-day editorial experience featuring talks, panels and interviews with leading voices in climate, politics and culture.
EDITORIAL CONTENT
A continuous schedule of discussions explored climate issues through journalism, storytelling and expert insight.
AUDIENCE
EXPERIENCE
In-person attendees and digital viewers engaged with a real-time programme designed for active participation and dialogue.
INTERNATIONAL REACH
The event attracted global audiences across media, policy and cultural sectors over its full run.
OUTCOME
MEASURABLE AUDIENCE IMPACT DELIVERED
The Climate Hub delivered sustained international media attention across its full duration, with extensive coverage across leading news outlets, digital platforms and cultural commentators. The programme generated strong engagement both in-person and online, amplifying key discussions across climate, politics and society. Audience participation and digital reach exceeded expectations, reinforcing the New York Times’ position as a leading voice in climate journalism and live editorial experiences.
“TO ALL THE TEAM AT BRIGHTSPACE, THANK YOU FOR THE AMAZING WORK YOU DID IN SUCH A SHORT SPACE OF TIME”
JOHN SCULLY
Marketing Director, International, The New York Times Company
EVENT MOMENTS
2 weeks of live journalism | Hybrid event with global online audience & 6,000 in-person registered attendees
HOW WE'VE HELPED
EXPLORE OUR OUR CASE STUDIES
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READY TO DELIVER RESULTS
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