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    Strategy

    Sarah Threlfall
    Sarah Threlfall In Strategy

    Designing an effective corporate event strategy; or how to make it make sense

    Event strategist mapping ideas on a glass wall during a planning workshop
    Corporate event strategy is our fuel; it's what excites us and drives us forward.  Our top tips below for how you can:  Make it Make Sense! I’ve seen many a corporate event…
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    Sarah Threlfall
    Sarah Threlfall In Delivery, Strategy

    Automotive Launch Events: A Changing Landscape

    Nissan concept car unveiled at a corporate automotive launch event with guests, media and event production equipment.
    We are automotive event specialists; having cut our teeth in the industry on dealer conferences and worked with over 10 different brands across 2 decades.  Here's our thoughts on what…
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    Sarah Threlfall
    Sarah Threlfall In Strategy

    Delivering Impact with Short Lead Event Management

    Short lead event management is forever present in corporate event planning, due to uncertainty in the global economy; and the knock on effect on companies’ budgets and forecasting. As a…
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    Sarah Threlfall
    Sarah Threlfall In Strategy

    How to Increase Attendance at Free Corporate Events

    Free events can be double-edged swords. Cost obviously isn’t a barrier for invitees. But achieving high attendance often feels like a mission impossible. This begs the question… How do you…
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    Sarah Threlfall
    Sarah Threlfall In Strategy

    Event Management For the Automotive Industry

    Using a specialist event management agency is the difference between "ok" and "amazing" for many of today’s automotive brands and dealerships. After all, the automotive industry is at a pivotal…
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    Sarah Threlfall
    Sarah Threlfall In Strategy

    The Power of Events for Legal & Professional Services Firms

    In the competitive legal industry, where credibility, reputation, and client trust are so important, law firms need to find ways to stand out from the crowd. While firms invest heavily…
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    Sarah Threlfall
    Sarah Threlfall In Strategy

    Event Management Agency Guide: Planning the Perfect Product Launch 

    Brightspace Events team working behind the scenes on AV production for a corporate event
    Thinking about using an event management agency to help to make your next product launch the best yet? It’s game-changing when you lack the time, resources, know-how (or a mixture…
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    Sarah Threlfall
    Sarah Threlfall In Strategy

    Empowering Remote Teams

    Engaging a remote workforce According to a remote workforce statistic published by Forbes, 28.2% employees work hybrid while 12.7% work remotely while 59.1% actively work from offices. Another report claims…
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    Sarah Threlfall
    Sarah Threlfall In Delivery, Strategy

    Award Event Planning 101

    Award event planning circa 2024 is no small feat. Meticulous planning is the lynchpin of success, for associations honouring leading industry lights, or corporate companies celebrating high achievers. While event…
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    Sarah Threlfall
    Sarah Threlfall In Strategy

    Decoding Event ROI for Future Forward Corporate Event Planners

    The landscape of corporate events has shifted, and not just in the way events are delivered. You see, success is no longer solely judged by the applause of a captivated…
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    Strategic corporate event planning for sales, marketing, communications, HR, and leadership teams.

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